The Power of Good Copywriting

In today's competitive market, businesses need to do everything they can to stand out from the crowd. One often overlooked way to set your business apart is through copywriting. Copywriting is the art and science of crafting compelling marketing materials that sell your products or services. It's not just about writing pretty words; it's about using those words to drive conversions.

Good copywriting can make a huge impact on your bottom line. It can be the difference between a website visitor bouncing off your page or becoming a paying customer. If you're not convinced of the power of good copywriting, consider this: according to one study, companies that use persuasive copy on their landing pages see an average conversion rate of 4.23%, while those that don't use persuasive copy only see a conversion rate of 1.95%. That's more than double the conversion rate!

Clearly, good copywriting is essential if you want to succeed in today's digital world. But what exactly makes for good copy? Keep reading to find out.

What Makes Good Copy?

There are three essential elements of good copy: brevity, clarity, and persuasion.

Brevity means getting straight to the point without any fluff or filler. In our fast-paced, attention-deficit world, people don't have the patience for long-winded texts—they want to know what you're offering and why they should care—and they want to know now. That's why it's important to be clear and concise in your writing; otherwise, you risk losing your reader's interest before you've even made your pitch.

Clarity means being easy to understand. Your goal as a writer should be to communicate complex concepts in a simple and straightforward way. This can be challenging, but it's worth taking the time to break things down into bite-sized pieces that your readers can easily digest. Remember, if your readers can't understand what you're trying to say, they're not going to stick around long enough to find out—they'll move on to something else. 

Persuasion means convincing your reader that they need what you're offering. This is where you make your case for why someone should buy your product or use your service. To be persuasive, your writing needs to be motivating and inspirational; it needs to speak directly to your reader's pain points and offer them a solution that meets their needs. If you can do this effectively, you'll have no trouble convincing people that they need what you're selling—and that's when the conversions start rolling in.

When we design and build websites, we are often-times copywriting at the same time.  Each of our pages as well as product and/or service pages offers copy-that-sells.  It is interesting, engaging and thought-provoking.  We want to attract the reader into making a purchase. 

Reach out to us to schedule a time to discuss your copywriting needs.  We guarantee results.